Keywords (also known as "key words" or "search terms") are individual words or phrases that summarize the content of a website. They are beneficial both for users and for you as the operator of a website:
The following scheme applies here:
Website owners use keywords to improve their ranking in search engines such as Google. Ideally, this results in higher visitor numbers and ultimately more business via the web.
This is essentially how it works:
But where are the most important keyword areas of a website? For search engine optimization, you should focus on the following segments in particular:
If you include keywords in more than one of these areas, you significantly increase your chances of a better ranking in the search results.
Most company managers have an idea of the keywords that are particularly relevant for their target group. They probably also have a corresponding overview. However, you should not base SEO solely on such assumptions. It is worth conducting specific keyword research to find more holistic ideas for keywords.
There are many ways to do this. The simplest method is to use a keyword research tool - for example, the Google Keyword Planner.
Most of these tools work in a similar way. You first enter some broad keywords that are related to your industry. The tool then provides you with related keyword ideas. You also receive information on the frequency of corresponding terms. Based on this, you can estimate the relevance for your respective page.
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