The term "long-tail keywords" describes longer and more specific keyword phrases. Search engine users are more likely to use these if they are closer to a purchase decision, generally know what they want or use voice search.
Long-tail keywords have a lower search volume than short or main keywords. They are less intuitive, but can be very valuable if you know how to use them.
Example: If you run a business that sells classic furniture, there is little chance that your web pages will appear at the top of an organic search for "furniture".
However, if you offer products in the "modern art deco furniture" category, among others, and further expand your keywords in this area, your chances of ranking well are much better. For example, the competition for the keyword "modern art deco dining room cabinet" is much clearer.
Basically, the use of long-tail keywords is about creating optimized communication between your own company and (potential) customers.
Of course, the traffic potential with a long-tail keyword is - generally speaking - lower than with a main keyword. However, especially in highly competitive markets, you may only be able to reach a satisfactory number of visitors with long-tails. What's more, the people you attract with longer, more specific keywords are more likely to actually buy from you.
There are a number of methods you can use to find long-tail keywords. The following are particularly common.
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