Open Graph is an internet protocol that was originally developed by Facebook. It makes it possible to influence the presentation of websites when they are shared on social networks.
This essentially works by inserting specific metadata on a website. This defines a standard display format for various social media channels. In addition to Facebook, Open Graph has now also been adopted by other networks such as Twitter, Pinterest and LinkedIn.
Social media channels are a reliable source of website visitors (traffic) and conversions (targeted online actions, such as purchases or making contact). Unfortunately, the competition in the social network is enormous in most industries. This competition requires the provision of outstanding content for reliable success.
This is exactly what can be created with the help of Open Graph. With the right mix of strategy and design, brands can convince users to click through to their website to learn more about their offers, leave contact details, buy and much more.
Open Graph and the corresponding tags (markup elements) are usually inserted in the head section of the website in question.
The four basic tags that are basically required for every page are og:title, og:type, og:image and og:url. These tags should always be unique for the individual pages to be shared. This means that the tags of the homepage should be different from those of the blog posts.
Here is a breakdown of what the individual tags mean:
Open Graph is inserted together with the other metas in the head area of the respective page. Here are some examples of the above tags:
As a healthcare agency , we have skills to help in marketing to improve organic traffic and implement efficient paid campaigns.
Sanofeld is an innovative healthcare agency with a focus on pharma and healthcare. We offer comprehensive marketing services for OTC and RX.
E-Mail: mail@sanofeld.de
Meeting: 15 Minutes Meeting