Rich snippets (also known as rich results) are Google search results that are displayed with additional data beyond the page title and description. The additional information does not appear at random. It is obtained from so-called structured data. These are integrated into the HTML code of a page depending on the snippet requirements. Common rich snippet types are ratings, recipes and events.
Most Google search results present the same three pieces of data:
With rich snippets, these standards are supplemented by star ratings, publication dates, company details and other information. What is also displayed depends on the rich snippet type.
As you would expect, rich snippet results are more eye-catching and more valuable than normal search results. In particular, this can lead to a higher organic click-through rate, ultimately more visitors and also a positive effect on branding.
Some SEOs believe that the integration of structured data can also improve their general search engine ranking. However, Google itself has refuted this: Structured markup is not actually a ranking signal.
Google receives the rich snippet information from so-called structured data (structured markup), such as schema. This is code that is stored in the HTML of the relevant pages.
There are numerous rich snippet codes and types. The following variants are particularly common.
Sanofeld is an innovative healthcare agency with a focus on pharma and healthcare. We offer comprehensive marketing services for OTC and RX.
E-Mail: mail@sanofeld.de
Meeting: 15 Minutes Meeting